One advisor, assigned to your household, with the office behind them. No profile to fill out. They build the file by paying attention: your seat preference, the properties you’ve loved, the hotel your in-laws want when they meet you in Rome.
I’m Ahron Fragin, and I’ve spent my career inside the world of high-touch travel, running a private concierge practice for a handful of clients, and co-founding JetCon, where the industry’s luxury buyers and the world’s best properties meet each year.
The people who travel best aren’t spending more than you. They have someone on the inside. Someone who knows which upgrade is worth asking for, who calls the hotel instead of clicking a button, whose name means something to a general manager in Positano at 11pm.
That shouldn’t be locked away for a few dozen wealthy families. A real concierge should be within reach of anyone who travels often.
Not by building a marketplace. By taking the standards of a private practice and training a small group of advisors to hold them. One person is accountable for every member.
So I built The Travel Guild. One membership, one advisor who knows your name, your family, and your tolerance for a long layover. We don’t sell trips, so we never have a reason to push a booking you don’t need. Our only job is to make your travel better than you could have made it yourself.
And when a trip goes sideways at 2am, someone picks up. That’s the whole product.
: Ahron Fragin, Founder
Examples of the work, not client testimonials. Names are never published.
Two long flights, a hotel and airport transfers, all booked. A week later the meeting shifted and the real dates were three days later. We moved both flights, kept the member in the same cabin at the same fare so there was nothing extra to pay, got the hotel back at the original price after it had sold out, and rebooked the driver. About an hour of our time. On your own, most of that is booked again from scratch at last-minute prices.
A schedule change left 28 minutes to change planes in Zurich, with a walk between terminals and passport control in between. The airline’s app still showed the connection as fine. We spotted it on a routine check and moved the member to an earlier flight, same cabin, same ticket. The first they heard about it was the new confirmation.
The room at check-in wasn’t the one that had been confirmed. Because the booking sat with a preferred partner rather than a booking site, we called the hotel directly instead of waiting in a call center queue. Fixed before the bags reached the room.
Someone joins for their own travel, then asks whether their company can hold seats for the team. That is what corporate membership is for.
See corporate membership →✦ Sixteen partner programs, held directly by the Guild
Drag. Hover or tap for what your advisor can request.
Four Seasons Preferred Partner
Aman
Rosewood Elite
Belmond Bellini Club
The Peninsula PenClub
Dorchester Collection Diamond Club
Oetker Collection Pearl Partner
Maybourne Illustrated
Rocco Forte Knights
Couture by Langham
Kempinski Club 1897
The Set by Invitation
withIN by Small Luxury Hotels
Marriott STARS & Luminous
Hyatt Privé
Virtuoso
Program standards. What lands depends on the property, rate and dates. Your advisor confirms before booking.
We take a real brief and show you every call we’d make: what we’d book, what we’d change, and why.
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